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A series of social media content to commemorate the Lunar New YearAs seen on Behance.

Malaysians mesti makan, so we attempted to associate three things: tabletop games and food, with the upcoming Lunar New Year. The basis for the creative concept came from the tradition of eating ่…Šๅ…ซ็ฒฅ / ่‡˜ๅ…ซ็ฒฅ during ่‡˜ๅ…ซ็ฏ€ traditional Chinese festival.
As the Lunar New Year is synonymous with the coming of spring, families give their homes a thorough spring cleaning: “Wash away the dirt on ๅนดๅปฟๅ…ซ / ๆด—้‚‹้ข.” So we associated this with a good habit of dusting off our shelves of board games.
“้™คๅค•ไน‹ๅคœ๏ผŒๅ„็›ธไธŽ่ต ้€็งฐๆ›ฐ้ฆˆๅฒ๏ผš้…’้ฃŸ็›ธ้‚€๏ผŒ็งฐๆ›ฐๅˆซๅฒ๏ผš้•ฟๅนผ่šๆฌข๏ผŒ็ฅ้ข‚ๅฎŒๅค‡็งฐๆ›ฐๅˆ†ๅฒ๏ผŒๅคงๅฎถ็ปˆๅคœไธ็œ ๏ผŒไปฅๅพ…ๅคฉๆ˜Ž๏ผŒ็งฐๆ›ฐๅฎˆๅฒ.” At the end of the year, people gift and wish each other, calling it Kuisui (้ฆˆๅฒ); people invited others with drinks and food, calling it ๅˆซๅฒ; on the new year’s eve, people stayed up all night until sunrise, calling it ๅฎˆๅฒ: a tradition of staying up late on Chinese New Year’s Eve, which is still practised as it is thought to add on to one’s parents’ longevity.
One of the games traditionally played during the Lunar New Year festival was ้บปๅฐ‡ / ้บปๅฐ†. This year, we featured FourLegKick’s cool/innovative card-form Mahjong.
In our community, tabletop games weren’t restricted to being in friendly, local gaming stores (because there aren’t any in parts of the country), so we found ourselves playing where we found ourselves: in cafรฉs and local restaurants.

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