fbpx
Categories
Featured Role-Playing Games

Let’s Talk about the Feast of Legends, D&D, and Arby’s

Reading Time: 3 minutes
⚔️🍔 In an attempt to trendjack leverage the zeitgeist, Feast of Legends is a tabletop roleplaying game from Wendy’s, an American international fast food restaurant chain… Sadly, the last Wendy’s in Malaysia shut down earlier this year.
Game: Feast of Legends;
Campaign: Rise from the Deep Freeze.

Challenge

With the immense success of the brave move into online gaming with “Keeping Fortnite Fresh,” Wendy’s wanted to continue to engage fans in exciting ways while spreading its brand story of never-frozen beef to a new, younger audience in an authentic way.

Idea

We created  “Feast of Legends,” a tabletop role-playing game — think Dungeons & Dragons — that transformed the pigtailed Wendy into “Queen Wendy, first of her name, breaker of fast-food chains, defender of all things fresh, never frozen.”

Those who dared could download a 90-plus-page guide that shows players how to create their characters, buy accessories (15 weapons alone, ranging from a spoon to a “great knife”) and traverse the kingdom. Queen Wendy’s enemies included “The Creepy King with the Paper Crown” and “The Ice Jester of the United Clown Nations.” Her kingdom: Freshtovia.

Designed by VMLY&R
GM's Notes: The name of the game is an obvious reference to the League of Legends; and the design of the box/cover is a reference to the original Dungeons & Dragons Red Box... Critical Role played a one-shot demo of the game, and not everyone was happy about it.
Queen Wendy

Beyond the Realms of Freshtovia

A couple of months ago… Arby’s, another American fast-food sandwich restaurant chain, known for their geeky papercraft on social media, also attempted to trendjack leverage the zeitgeist by releasing…

D&D Dice, featuring a tiny signature Arby’s hat encased within. Dice feature gold lettering and are emblazoned with a teeny Arby’s logo. Game on.

Let’s Talk about the Old Spice Gentleman Class