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A series of social media content to commemorate the Lunar New YearAs seen on Behance.

Malaysians mesti makan, so we attempted to associate three things: tabletop games and food, with the upcoming Lunar New Year. The basis for the creative concept came from the tradition of eating 腊八粥 / 臘八粥 during 臘八節 traditional Chinese festival.
As the Lunar New Year is synonymous with the coming of spring, families give their homes a thorough spring cleaning: “Wash away the dirt on 年廿八 / 洗邋遢.” So we associated this with a good habit of dusting off our shelves of board games.
“除夕之夜,各相与赠送称曰馈岁:酒食相邀,称曰别岁:长幼聚欢,祝颂完备称曰分岁,大家终夜不眠,以待天明,称曰守岁.” At the end of the year, people gift and wish each other, calling it Kuisui (馈岁); people invited others with drinks and food, calling it 别岁; on the new year’s eve, people stayed up all night until sunrise, calling it 守岁: a tradition of staying up late on Chinese New Year’s Eve, which is still practised as it is thought to add on to one’s parents’ longevity.
One of the games traditionally played during the Lunar New Year festival was 麻將 / 麻将. This year, we featured FourLegKick’s cool/innovative card-form Mahjong.
In our community, tabletop games weren’t restricted to being in friendly, local gaming stores (because there aren’t any in parts of the country), so we found ourselves playing where we found ourselves: in cafés and local restaurants.

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